
Logo#negative-space#clever
Negative Space
Clever design using negative space to reveal hidden shapes, perfect for consulting firms
Implementation Guide
# Negative Space Logo
A clever logo design that uses negative space to reveal hidden shapes or meaning. Perfect for consulting firms, strategy agencies, and brands that want to convey intelligence and insight.
## Design Specifications
**Style**: Minimalist conceptual
**Shape Language**: Geometric forms with clever use of positive/negative space
**Color Approach**: Pure black on white, relies on contrast
## Prompt for AI Image Generation
```
A clever negative space logo mark that forms an arrow or forward-pointing shape within geometric letterforms. Black (#000000) on white background. Minimalist, smart design that reveals hidden meaning. No text. Clean vector suitable for consulting or strategy firm.
```
## Implementation Notes
When implementing this logo:
1. **Export Formats**:
- SVG for web (maintains crisp edges for negative space effect)
- PNG at 1x, 2x, 3x for different screen densities
- ICO/PNG for favicon (16x16, 32x32, 180x180 for Apple touch)
2. **Color Variations**:
- Primary: Pure Black (#000000) on transparent
- Reversed: White (#FFFFFF) for dark backgrounds
- Note: Avoid color variations that reduce negative space contrast
3. **Usage Guidelines**:
- Minimum size: 24px height to preserve hidden shape visibility
- Never add shadows or effects that obscure negative space
- Clear space: 30% of logo width on all sides
## Example CSS for Logo Container
```css
.logo-negative-space {
display: flex;
align-items: center;
justify-content: center;
}
.logo-negative-space img,
.logo-negative-space svg {
height: 36px;
width: auto;
}
.logo-negative-space svg path {
fill: #000000;
}
/* Dark mode variant */
@media (prefers-color-scheme: dark) {
.logo-negative-space svg path {
fill: #ffffff;
}
}
```